kastellorizo wrote:
It seems that the damage (which is also financial in the long term) of the reputation of the Rubik's products, is going to be quite daunting.
In my humble opinion, it would have be much more efficient, had Rubik's marketed some of the absolutely brilliant designs we have seen in this forum.
Instead, they chose to leave behind the real puzzles and concentrate on some ridiculous toys.
It is such a shame. Even if they didn't want to use cuboids, with today's technology, and with the funding they can provide, they could have easily created a small miracle without much effort and with just a little bit of creativity. It is beyond my mind why they chose to go forward with a Franken-Simon...
Pantazis
I doubt it will hurt their reputation with the general public (รก la new Coke) although it's certainly been demonstrated here that the puzzle community won't like Rubik's Revolution.
Don't forget, Rubik's Revenge
was a "New Coke" type marketing disaster when it was introduced because 1) it didn't look like the common guy's idea of a Rubik's cube, 2) it was too hard for the common guy to understand, and 3) the common public was watching for it. In contrast, Rubik's Revolution looks like the public's idea of a cube, isn't hard, and isn't getting much media attention.
If it succeeds, it'll probably make a few bucks and be forgotten a year later. If it fizzles, nobody will notice. (Or care.)